Digital Business Analyst & Transformation Specialist

Melissa Gobeil

Montreal, QC 26 years of experience Prosci certified

I've spent most of my career in that middle space between technical teams and business stakeholders. That's where most digital projects actually succeed or fail, and it's where I work best.

My approach: understand the real problem before proposing a solution, and make sure the people side of the change is as solid as the technical side.

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Melissa Gobeil

"Most digital projects don't fail because of the technology. They fail in the space between the people who build it and the people who need to use it.
I've spent 26 years building that bridge."

Melissa Gobeil

What I do

Three things I'm known for

My work begins before the project does. I step into the early chaos to turn big uncertainties into clear plans, saving the team months of wasted effort.

Business Analysis

Requirements & Analysis

Finding the real requirement under the stated one. I listen carefully, ask the questions others leave for later, and document what teams actually need. Not just what they asked for on day one.

Digital Transformation

Digital Transformation

Assessing what is worth changing and what isn't. Whether evaluating AI tools, open-source migrations, or platform overhauls, I help organizations make decisions they can actually follow through on.

Change Management

Stakeholder & Change

Making sure the people side of a project doesn't become the reason it fails. Prosci-certified, with experience running structured stakeholder engagement across management, technical, and operational teams.

Where I've worked

A career path that kept evolving

Not a linear climb. A consistent thread running through digital work across different contexts. Same underlying vocation, different stages.

2025 – Now Conseil Kairosea Self-employed

Independent Consultant

Independent consulting practice focused on helping Quebec SMBs navigate the practical realities of digital transformation. The work varies by client, but the approach is consistent: understand the actual situation before recommending anything.

  • End-to-end web audits covering security, performance, SEO, and Law 25 compliance, with prioritized remediation roadmaps
  • Guides clients through evaluating open-source and self-hosted alternatives to proprietary tools, balancing cost with data sovereignty
  • Assesses AI and agentic solution feasibility by mapping current-state workflows to identify realistic automation opportunities
Business Analysis Digital Transformation Requirements Gathering Process Mapping Technology Adoption
2023 – 2024 Bell Canada Full-time

Business Consultant

Part of a cross-functional team of 12 working on a large-scale contact center modernization in Quebec, touching hundreds of agents across management, technical, and change management streams. My role sat at the intersection of stakeholder readiness and change strategy: understanding where the organization actually was before the technology landed, and building the bridge toward adoption.

  • Led structured stakeholder interviews to assess transformation readiness and surface the gaps that mattered
  • Developed Prosci-based change roadmaps aligned with technical deployment timelines
  • Contributed to an enterprise-level proposal for Hydro-Quebec, covering requirements analysis, stakeholder alignment, and change strategy
Change Management Stakeholder Management Workshop Facilitation Gap Analysis Functional Specifications
2011 – 2023 mdf Commerce Full-time

UX Engineer

Over 12 years, a front-end and UX role that gradually evolved into internal business analysis: coordinating digital mandates across 6 to 8 concurrent business units, managing competing stakeholder priorities, and leading process improvement work across design, content, and engineering. The work was rarely just about the deliverable. It was about figuring out what different teams actually needed, aligning people who didn't always agree, and making sure the solutions that shipped were the ones that would actually be used.

  • Coordinated requirements, priorities, and delivery timelines across 6 to 8 internal business units simultaneously
  • Led workflow analysis and process improvements across cross-functional departments
  • Facilitated UX psychology training that shifted development culture toward user-centered design
Business Process Improvement Requirements Gathering Cross-team Collaboration User Experience Business Analysis
2001 – 2011 M.A.G. Integration Full-time

UI/UX Designer & Web Developer

A decade of client-facing web work where the habit of starting with the client's actual problem, rather than jumping to a solution, got built in. Discovery, requirements, design, delivery, for clients across a range of industries with distributed development teams.

  • Gathered and analyzed client requirements to design and deliver full-stack web solutions from discovery through deployment
  • Developed interactive front-end interfaces and back-end architecture across a variety of client industries
  • Coordinated with distributed development teams to ensure delivery within scope and timeline
Requirements Gathering Front-end Development UX Research Design Thinking User Interface Design
Earlier roles

Ménard Comics – Cards & Games (2015–2018, concurrent with mdf Commerce). Co-ownership of a specialty retail business. Built custom web-based event management tools and applied customer experience research to store operations.

Barbeau & Lamarre Accountants (2003–2010, concurrent with M.A.G. Integration). IT and network administration supporting a team of 20+, including Windows Server infrastructure, software deployment, and network security.

How I think

A few things I believe in

Not a methodology. Just principles that show up in how I work, regardless of the client or the context.

Embrace

Change is inevitable and embrace it with a positive mindset. Stay open to new possibilities and be proactive in navigating through transitions.

Connect

Lead with empathy and acknowledging the emotional impact of change. Ensure everyone is informed and engaged throughout any process.

Learn

Stay curious and seek to understand the world around you and the people within it. Dive into relevant articles regularly and build a diverse pool of inspiration.

Simplify

Achieving simplicity is challenging, but rewarding. The best process or interface is one that feels seamless, while discovering unique and unexpected solutions.

Past work

Organizations I've worked with

From media companies and e-commerce platforms to telecom giants and independent retailers. A range of contexts, always the same starting point.

Toolkit

Personal tools I work with

I lean toward open-source tools, valuing their transparency and community, but pragmatic about using what actually works best for the job.

CachyOSLinux DebianLinux OnlyOfficeOffice Suite ObsidianKnowledge Mgmt DrawIODiagrams VSCodiumCode Editor PhotopeaImage Editing HermesAgentic AI llama.cppLLM inference DeepseekAI Assistant ClaudeAI Assistant DockerContainerized Apps ProxmoxVirtual Environment ProsciChange Mgmt

Get in touch

Let's have a conversation.

I'm open to full-time roles and long-term contracts in Quebec, particularly with organizations where bridge-building between business and technical teams is genuinely part of the work. Coffee works too.

Connect on LinkedIn

Certifications & Training

Prosci Canada · 2023Certified Change Practitioner
Computer Research Institute of Montreal · 2009Specialized Training, System Analysis & Requirement Specifications
Institut Jacques-Rousseau · 1999Professional Diploma, Digital Design
LanguagesFrench (Native) · English (Bilingual)